Monthly Archives: September 2012

By guest blogger Katharine Hulls, VP Marketing at Celebrus Technologies With digital marketing reaching new levels of maturity, the pressure is now on to demonstrate the role each channel and activity plays in driving business value and optimising investments across … Continue reading

The market for Tag Management Systems is new but growing fast. The traditional way of managing tags on websites is a cumbersome and costly operation demanding lots of internal IT-resources, and creating friction between marketing and IT. In a new … Continue reading

Mobile is not just a smaller screen, it is also a different behavior due to the touchscreen. This in turn leads to new specific metrics for mobile. Looking at mobile analytics in any traditional web analytics tool gives you the … Continue reading

Evaluating Digital Marketing Campaigns Training objectives: An in depth understanding of how you can measure and evaluate the performance of your digital marketing, make it comparable between all digital channels and act upon the results. Main target group: Anyone working with … Continue reading

Digital Analytics for Managers Training objectives: A broad understanding of the possibilities and practical use of digital analytics to leverage the potential in digital channels. Main target group: Marketing managers, Online/Digital managers, E-commerce managers, Digital Strategists The training is preferably … Continue reading

Internet Intelligence uses 3 different measurements to capture the full effect of your social media investments. ROI – Return on Investment When there is a measureable connetion between a social media channel and a sale on your site, you can … Continue reading

For many marketing activities there is no direct measurable connection between the marketing investment and the goal achievement or revenue derived from it. Internet Intelligence uses correlation analysis as a complement in measuring the effect of marketing spend over time. … Continue reading