Monthly Archives: January 2013

Measuring the effect of marketing campaigns provides a platform to defend, and increase, the marketing budget. From the CMO’s perspective it is also a way to increase his/her influence in the company. When marketing is evaluated against clear and relevant … Continue reading

Being data driven is basing desicions on facts (your data) instead of personal opinion. But data is nothing in itself, it has to be interpreted and used for a relevant purpose at a relevant time to add value to your … Continue reading

If you want to use personalization to differentiate your company towards your competitors, these are the keys: Predictive modelling – Multichannel – Automation – Testing/analysis. Personalization can be defined on a large scale. A simple example is writing the recipients … Continue reading