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Monthly Archives: December 2018
What is data?
The answer you get depends on the person you ask. For example, what is a human? Ask a biologist and the answer would be that humans are mammals. Ask a philosopher and the answer might be that humans are defined … Continue reading
Digital vs Data-Driven
A note on being Digital vs being Data-Driven: Digital: The company has updated/transformed it’s processes, products and services using digital platforms and tools. As a digital company they provide their services more efficiently but not necessarily more effectively as they … Continue reading
Common pitfalls when developing KPIs
KPI’s – always needed, always a challenge. I think these are common pitfalls when developing KPIs: 1. Using ”out of the box”-solutions: You go with the metrics/KPI’s that a vendor has built into its reporting solution. How come Bounce Rate … Continue reading