For many marketing activities there is no direct measurable connection between the marketing investment and the goal achievement or revenue derived from it.
Internet Intelligence uses correlation analysis as a complement in measuring the effect of marketing spend over time.
We also use correlation analysis to find the effect on revenue and goal achievement from social media engagement.
As always; defining relevant goals is crucial, and the more relevance the goals have for the investment or activity you measure, the more relevant is the correlation we calculate.
Contact Internet Intelligence to learn more about how we can help you with correlation analysis as a complement in evaluating your marketing activities.
