I have been wondering why a specific company never let’s me go. They are retargeting me everywhere and all the time. I don’t visit their site frequently, and they should really have set a maximum amount of times to target me, before I am considered to be simply not worth the ad spend.
But this evening I figured it out. It must be because of Top Sites in my Safari browser: Every time you open the up Top Sites, these bookmarked sites get a pageview as well as visit and visitor if those criterias are met. So in the company’s view, I am repeatedly coming back, and as I haven’t bought anything yet I must be a really interesting prospect for them.
Imagine also how this drives statistics for websites: That’s a lot of traffic from people who never even knew they where on these sites. In my case, having 20 bookmarked Top Sites, I generate 20 pageviews every time I open up a new tab.