Digital Analytics for Managers
Training objectives: A broad understanding of the possibilities and practical use of digital analytics to leverage the potential in digital channels.
Main target group: Marketing managers, Online/Digital managers, E-commerce managers, Digital Strategists
The training is preferably held 1:1, or for smaller groups from the same organization.
Agenda: In a 3 hour session we cover the following topics:
- The concept of Digital analytics
- Common practice and best practice
- Evaluating digital marketing
- Digital analytics in a broader context
Contact Andreas Franson at Internet Intelligence for a detailed agenda and prices.
Andreas Franson holds an Award of Achievement in Web Analytics from the University of British Columbia and is certified for SiteCatalyst, comScore Digital Analytix and Google Analytics.
Internet Intelligence is partner to Celebrus, comScore, WebTrekk and Tealium