The limits of web analytics can be expressed in one sentence: You don´t have online customers, you have customers with an online behavior. If your business is strictly online, these two will coincide. But if you do business both online … Continue reading

You might not agree that it was easy to acquire your customers, but as an online retailer you most likely agree that they are too easily lost. Purchasing behavior differs a lot between online and offline. Think about your own … Continue reading

Measuring the effect of marketing campaigns provides a platform to defend, and increase, the marketing budget. From the CMO’s perspective it is also a way to increase his/her influence in the company. When marketing is evaluated against clear and relevant … Continue reading

Being data driven is basing desicions on facts (your data) instead of personal opinion. But data is nothing in itself, it has to be interpreted and used for a relevant purpose at a relevant time to add value to your … Continue reading

If you want to use personalization to differentiate your company towards your competitors, these are the keys: Predictive modelling – Multichannel – Automation – Testing/analysis. Personalization can be defined on a large scale. A simple example is writing the recipients … Continue reading

Press release: Magiq introduces a host of new partners at this year’s JUMP 2012 JUMP, London – 10 October 2012 – Magiq, the lifecycle marketing company is again sponsoring Jump and is located at stand 48. At the event, Magiq … Continue reading

By guest blogger Katharine Hulls, VP Marketing at Celebrus Technologies With digital marketing reaching new levels of maturity, the pressure is now on to demonstrate the role each channel and activity plays in driving business value and optimising investments across … Continue reading

The market for Tag Management Systems is new but growing fast. The traditional way of managing tags on websites is a cumbersome and costly operation demanding lots of internal IT-resources, and creating friction between marketing and IT. In a new … Continue reading

Mobile is not just a smaller screen, it is also a different behavior due to the touchscreen. This in turn leads to new specific metrics for mobile. Looking at mobile analytics in any traditional web analytics tool gives you the … Continue reading

Evaluating Digital Marketing Campaigns Training objectives: An in depth understanding of how you can measure and evaluate the performance of your digital marketing, make it comparable between all digital channels and act upon the results. Main target group: Anyone working with … Continue reading