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Author Archives: Andreas Franson
The greatest sports nation of all time
Which is the greatest sports nation of all time? To answer the question, let’s start out with some assumptions: – Number of olympic medals is a relevant measure of success in sports. – A gold medal is twice as valuable … Continue reading
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Tagged best sports nation of all time, Key Performance Indicators, KPI, norge, norway, olympic games
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What is data?
The answer you get depends on the person you ask. For example, what is a human? Ask a biologist and the answer would be that humans are mammals. Ask a philosopher and the answer might be that humans are defined … Continue reading
Digital vs Data-Driven
A note on being Digital vs being Data-Driven: Digital: The company has updated/transformed it’s processes, products and services using digital platforms and tools. As a digital company they provide their services more efficiently but not necessarily more effectively as they … Continue reading
Common pitfalls when developing KPIs
KPI’s – always needed, always a challenge. I think these are common pitfalls when developing KPIs: 1. Using ”out of the box”-solutions: You go with the metrics/KPI’s that a vendor has built into its reporting solution. How come Bounce Rate … Continue reading
2 important dimensions when defining KPIs (Key Performance Indicators)
Depending on your role in the organisation your KPIs should have different levels of detail and different timeframes: The higher up in the organisation, the more focus on aggregated and strategic KPIs. Aggregated KPIs gives an overview of overall performance and … Continue reading
Posted in KPI
Tagged Digital Marketing, Key Performance Indicators, KPI, KPIs, Marketing
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The ultimate sign of Hubris
I´m skimming through an old issue of Inc. Magazine and in an article called “Life Hackers” I read about rich people using their money trying to cheat death. Larry Ellison has a net worth of $55 billion and according to … Continue reading
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The importance of other peoples competence
Execution of complex and difficult tasks is … well, complex and difficult. To understand the challenge at hand and to understand how it can be solved in an efficient way is what makes you a professional within your field. But … Continue reading
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Scratching the surface
Malcom Gladwell suggests it takes 10 000 hours of practice to excel in any field. If so, what happens if you only invest a few minutes in getting to know a subject before you move on to the next? Well, you … Continue reading
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Beware of too influential analysis departments
Knowledge is power and data is a foundation of knowledge. The people closest to the data, and with the best understanding of handling the data, can therefore get a disproportionate influence over decisions. Any conclusion an analyst draws from data … Continue reading
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